Essay --

As part of marketing in business, strategy is a leading light because it is a plan of action designed and followed by businesses to become successful. Three companies in the same industry can offer similar products in a completely different ways. Branding is everything and understanding what customers want determines a company’s brand position. Airline companies are great examples of numerous companies offering the same product. Major differences in brand and quality management come when comparing three airline companies that offer the same product such as Spirit Airlines, Jet Blue and American Airlines. Although their product is the same, the processes to marketing their product are completely different. Spirit Airlines is an American ultra low-cost carrier headquartered in Miramar, Florida. Spirit has scheduled flights with 52 destinations across the U.S. as well as the Caribbean, Mexico, and Latin America. The company first started off as a Clipper Trucking Company in 1964 but the airline service was founded in 1980, as Charter One, a Detroit-based charter tour operator providing travel packages to entertainment destinations such as Atlantic City, Las Vegas, and the Bahamas. On May 29, 1992, Charter One bought jet equipment, changed its name to Spirit Airlines, and started services from Detroit to Atlantic City. During the next five years, Spirit expanded rapidly, increasing service from Detroit and adding service in new markets such as Myrtle Beach, South Carolina, Los Angeles, and New York. In 2001, Spirit began services to San Juan, Puerto Rico, and performed a fully unified Spanish-speaking customer service plan including a website and dedicated reservation line. Spirit allows you to bring one carry-on bag and payme... ...assengers receive alcoholic beverages for free. Non-alcoholic beverages are free for all classes. Alcoholic drinks are available for purchase on all home flights in Coach. Beer and wine are now free on long haul international flights to Europe and Asia and certain flights to South America. Its goal is to provide safe, dependable and friendly air transportation along with related services, making a great effort to transform any experience into a positive one. All of the services that this company has and the image that they are trying to keep in everyday activities make each day a little challenging for its employees. American Airlines’ employees will be able to travel for free in coach class on any flight in the worldwide network, the airline told them. The new program also will give the employees’ registered family members and parents unlimited travel privileges.